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Amira, the founder of Coji Universe

About Coji Universe

I built Coji because I needed it and it did not exist. Long COVID left me with energy that changes from one day to the next, and a dyspraxia diagnosis I had been carrying for years without understanding a word of it. Every tool I tried assumed I woke up with the same brain and the same battery each morning.

Half of Coji’s better ideas happened on a walk with Arissa, my dog, who has never once asked what I got done today. She wants the walk, then the fuss afterwards, whatever kind of day it has been. Somewhere round the park I worked out that this was the tone I wanted: steady, glad to see you, entirely uninterested in your streak. She is asleep under my desk as I write this, which I choose to read as quality control.

Our mission

Coji is assistive software designed to improve wellbeing and help people with disabilities stay in employment and education.

That includes people living with mental health conditions, ADHD, chronic illness and other disabilities. My ambition is to build this with the people using it, so we can learn what meaningful support looks like in everyday life.

My story

A brain that never stopped, and learning to read the battery

01Before I had words for it

For most of my life I was chaotic rather than slow. Always moving, always starting things, always saying yes, and somehow always getting it done. I could hyperfocus for twelve hours and come out with something good and a body that had forgotten to eat.

From the outside I looked like I was managing, and I was. What nobody saw was the cost: the days of recovery afterwards, and the wall I never noticed building until I walked into it.

I always got things done. But I got them done at my own expense, and I didn’t know any other way.

02Long COVID Changed Everything

Then I got COVID. And then I didn’t really get better.

Long COVID is a strange illness. Some days I felt almost normal. Other days I couldn’t walk to the kitchen without needing to lie down. The fatigue wasn’t like being tired. It was a full-body shutdown. My brain stopped working the way it used to. I’d lose words mid-sentence. I’d forget things immediately after being told them. I’d try to do a simple task and just... stall. Nothing would start.

The medical system didn’t really know what to do with me. I was bounced around. Told to rest. Told to pace myself. But nobody gave me tools. Nobody explained how to actually live inside a body that had become unpredictable.

I started tracking everything: energy levels, symptoms, sleep, what I managed to do and what I couldn’t. Not because I was organised, but because I was desperate to find patterns. To understand what was happening to me.

What I found was that I had no consistent capacity. Some days I had 30% of my normal energy. Some days 60%. Almost never 100%. And I was still trying to live like a 100% person, and failing, and blaming myself for failing.

The concept of battery levels, of knowing exactly what you have to work with that day, started forming in my head. Not as an app idea. Just as a survival tool.

03When It All Started Making Sense

At university, I got a diagnosis: dyspraxia. I didn’t really know what that meant.

It was mentioned almost in passing. A note in my file. I looked it up briefly, saw something about coordination and motor skills, and filed it away without a second thought. I was clumsy, sure. I bumped into things. My handwriting was a mess. Okay, so that’s what that is. And I moved on.

I had never, at any point, thought I might have ADHD. I knew the stereotype: the hyperactive little boy who couldn’t sit still in class. I was someone who got things done. I just assumed I wasn’t the type.

The dyspraxia label sat there, unused.

So I kept going. Like I always do. The diagnosis didn’t change anything, because I didn’t yet understand what it was actually telling me.

04The Rabbit Hole Opens

Long COVID forced me to slow down enough to actually look. And when I looked, I started reading about dyspraxia properly.

Dyspraxia is so much more than coordination. It affects how the brain processes information. It affects spelling and numeracy, things I’d struggled with for years and put down to not concentrating hard enough. It affects working memory, sensory processing, spatial reasoning, fatigue, and the cognitive overhead of everyday physical tasks that other people seem to do without thinking.

These conditions don’t sit in neat separate boxes. They’re intersectional. And that intersectionality is exactly why so many people go undiagnosed, or get diagnosed with only one piece of a much bigger picture.

I had been spending enormous amounts of energy on things I didn’t even know I was spending energy on. Every day. For my entire life. Finally understanding that didn’t just explain things, it changed how I treated myself. I stopped pushing through. I started factoring in recovery time.

05The Other Side of the Desk

I was a social worker in disabilities. I qualified in 2020 and spent three years in statutory practice, in SEND, safeguarding and transitions.

What I saw, over and over, was families asked to run a system that assumed a capacity nobody in the room had. Fill in this form. Attend this review. Repeat your child’s entire history to a new social worker because the last one moved teams. So why does support so often arrive shaped like the service rather than shaped like the person? A family with a disabled child has a fluctuating week. The statutory calendar does not fluctuate, so the family is the one expected to bend.

Here is the part I did not see coming. I was writing plans that accounted for other people’s processing speed, sensory needs and fatigue, and I had no working understanding of my own. I would come home from arguing for a child’s access arrangements and lose an hour to a form I could not make myself start.

I was fluent in reasonable adjustments at work, and I had never once thought to apply one to myself.

06Building Coji

I left frontline practice in 2024. The social work did not leave. Every part of Coji that asks about your energy before it asks about your tasks comes from three years of watching what happens when support arrives at the wrong moment, in the wrong size, for someone already at the edge of what they have.

So Coji treats the battery as a real input rather than a metaphor, sorts what is in front of you by the energy you have as well as by urgency, and reads a difficult week as information. It is for the late-diagnosed adults rebuilding a sense of themselves, the long COVID community working around unpredictable capacity, autistic people managing sensory load, and anyone whose assessment is still years down a waiting list.

I am still learning, mostly new language for things I have always experienced and could never name. That process does not stop, and neither does Coji.

If you have thoughts on what Coji gets right or wrong, I am on r/PlanLifeNotBurnOut reading every one of them.

What I build to

Built from the inside

I have ADHD, dyspraxia and long COVID. Every feature exists because I needed it and could not find it, or because somebody using Coji told me what was missing.

Evidence on the page

Each condition guide cites the research it came from, by name, so you can check it rather than take my word for it.

Shaped by the people using it

Coji started as one person solving their own problem. What gets built next comes from requests I read myself, in a community I am part of rather than observing.

Accessible from the first line

Large text, high contrast, dyslexia-friendly fonts and a layout that holds still. These are where the design starts rather than what gets bolted on at the end.

What I believe

  • Come as you are, and leave the mask at the door.
  • Energy before output.
  • Self-compassion over self-optimisation.
  • Systems you can keep going on a hard week.
  • Your brain is worth understanding on its own terms.

How our neuro maps work

The neuro maps inside Coji are written in-house and informed by the general science of neurodivergence. They give you data points for understanding yourself rather than a diagnosis. Here is what goes into them and where their limits are.

About our Neuro Maps

Where would you like to start?

Explore Coji for your own day, or talk to me about supporting the people you employ.